TRADEMARKS – Why You Should Obtain Them For Your Business

0

The word “Trademark” has become a global topic in recent years. However, so

little is often said about the history of its practice. As early as 2698 B.C, Chinese

businessmen and craftsmen often identified the source of their goods and services by

using trademarks on their pottery works, the ancient Romans put them on almost every

item they produced. Ancient trademarks can also be traced to the Egyptians who often

used them on their goods and services. While it feels so refreshing to know how long

trademarks have been around, one may be curious to know what this concept is all

about and why it is so important.

What trademarks really mean

As the name implies, trademarks are distinct symbols, words, phrases, logos, designs

or a combination of these elements which identify the source of a business’ products or

services and are legally owned by its creator. It is worthy of note that trademarks should

not be confused with service marks. Although they have the same or similar legal

significance, trademarks are often associated with tangible goods while service marks

are associated with intangible goods (services).

Examples of Popular trademarks include Lego, KitKat, Samsung. On the other hand, common service marks include Royal Mail, British Airways, BBC, etc.

Why are they so important?

Business enterprises that own trademarks do so in order to help consumers or the

general public to distinguish their goods or services from those of their competitors and

to gain a good reputation and customer goodwill. For example, where all business

owners are allowed to use the brand name Pizza Hut to provide restaurant/food

delivery services, there would be some serious problems for the original owners of the

brand. Also, competitors would be able to easily take advantage of the brand without

investing a dime into it. Lastly, there would be a likelihood of confusion on the part of

consumers in connection with the actual source of the goods/services. In order to avoid

negative effects of these problems, it’s important to register your business’ trademarks.

Do you need to protect your brand with a trademark?

Patentoid can deliver exceptional trademark registration services which spans across a number of countries including the E.U., U.K. and U.S.A. Patentoid trademark services include trademark research, preparation & filing and maintenance of registration. In addition, the whole process is online!

Why Patentoid?

Fast, easy, and hassle-free registration process
Up to 10 years of experience in the industry – Patentoid has helped more than 1000+brands in multiple countries.
Great customer support.
Money back guarantee – you get a refund if we discover your brand is not

registrable before submission of your application

Our dedicated team of 13 people have already helped register 1,368 trademarks

with 98.7% success

Get started today by selecting the appropriate package on Patentoid pricing page, or you can schedule a consultation by sending an email to [email protected] or visit our contact

us page to leave a message. We look forward to helping you to protect your business!