LONDON The National Football League (NFL) will once again bring its world-class fan experience to the heart of the capital, with NFL Experience London Presented by American Express set to transform the iconic Trafalgar Square on Oct. 9 and 10, 2026.
The free, two-day fan festival – open from 1pm to 7pm on Oct. 9 and 12pm to 7pm on Oct. 10 – will offer fans of all ages the chance to celebrate the 2026 NFL London Games with an unmissable programme of sport, entertainment and interactive activations in the heart of London.
“London has hosted international football for 19 incredible years, and the passion of the fans here never ceases to amaze us,” said Henry Hodgson, general manager, NFL UK & Ireland. “The NFL Experience London Presented by American Express at Trafalgar Square is our celebration of that fandom – a free, world-class event right in the heart of the capital that brings the very best of the NFL to fans of all ages and backgrounds. We are thankful to the Mayor of London’s team for their partnership to create this event, and we cannot wait to welcome fans to celebrate the NFL in London at one of the most iconic locations in the world.”
“London is the sporting capital of the world and we are delighted to be partnering with the NFL once again for a spectacular free two-day fan festival to celebrate the upcoming 2026 NFL London Games,” said Sadiq Khan, Mayor of London. “With incredible activations, special guest appearances, live music and entertainment in Trafalgar Square, it’s a great opportunity for more Londoners to experience the best of the NFL as we work together to build a better, more prosperous city for everyone.”
“At American Express, we know how important it is to back our Cardmembers around the passions and experiences they care about most. The NFL has built an incredibly passionate fanbase in the UK and the NFL Experience London is about bringing that excitement beyond game day and into the heart of the city,” said Aaron Burke, Vice President, Global Brand Sponsorships and Experiential Marketing at American Express. “We’re proud to partner with the NFL to create memorable experiences for fans, while giving our Cardmembers access to special perks that help make the occasion even more rewarding.”
The centrepiece of the experience will be a spectacular mini NFL Flag Field, installed between the iconic fountains of Trafalgar Square. Throughout both days, the field will host a full program of coaching clinics, alongside special appearances from NFL ambassadors, ex-players, influencers, mascots and cheerleaders, as well as music performances and a live DJ.
Fans will be able to explore a host of incredible activations across the event site. A striking visual showpiece will greet visitors in the form of a bespoke five-metre NFL ball art installation, commissioned by acclaimed artist Raj Dhunna, in collaboration with Wilson.
All attendees will also be able to access the American Express Fan Experience where they can create their own memorabilia and practice a series of NFL warm up drills to get them in the mindset for the big game. On top of that, American Express Cardmembers will have access to priority entrance lanes and more perks throughout the site. Terms and availability apply.
Elsewhere, fans can get up close to some of the most celebrated memorabilia in sport, including the iconic Vince Lombardi Trophy and a display of 60 Super Bowl rings.
History lovers will not want to miss the NFL History Lockers, a walkthrough time chronicling the story of the NFL London Games since their inception in 2007, celebrating 19 incredible years of the NFL in the capital. On the North Terrace, all 32 NFL team helmets will be on display, providing an unmissable organic photo opportunity for fans of every team. Fans can also take a seat and get glammed up at the NFL Glam Studio, offering a range of fun and festive treatments including tooth gems, express nail art, hair and body stencils, face gems and temporary tattoos – the perfect way to show off your NFL spirit.
For those looking to get competitive, the event will feature a number of challenges. Fans can test their NFL skills at the Play Big in California Kicking Challenge, where participants aim at a digital screen to hit targets and rack up points. The McCoy’s Crunch Time Cam will give fans the chance to emulate a touchdown dive into a foam pit and receive a sharable digital photo, with participants also taking home a free pack of McCoy’s crisps. Fans can experience the game before the game at the Madden NFL 27 Gaming Booth, competing against friends and showing off their skills on the virtual gridiron The Miami Dolphins NFL Flag Grab Challenge will put fans to the test with 30 seconds on the clock to grab as many flags as possible. Topps will also be present, with opportunities for fans to get their hands on free Topps Flagship NFL packs and more.
NFL Experience London Presented by American Express is free to attend. All attendees must register for the event via the NFL OnePass app to receive a QR code for entry. Fans can also use the app to access important event information, including the latest event updates, bag policy details and prohibited items guidance. All guests and their belongings are subject to security screening, bag searches and prohibited item checks as a condition of entry. Food and beverage trucks will be available at the event, serving from 1pm on Oct. 9 and 12pm on Oct. 10.
Throughout the event, fans can use the FanScan feature in the NFL OnePass app to scan QR codes at activations, unlocking exclusive badges and giving them the chance to win prizes.
