Ultra-realistic animatronic ape appears across London to highlight the threat to the survival of the species

An ultra-realistic animatronic orangutan climbs a 20ft Christmas Tree at Coin Street Observation Point, London to highlight the threat to the survival of the species due to deforestation caused by palm-oil production, following Iceland’s Christmas advert being banned. The retailer has launched a palm oil free Christmas food range and has pledged to eliminate palm oil from all its own label products by the end of 2018. Iceland’s Christmas advert has garnered support online for its #NoPalmOilChristmas campaign and more than 600,000 signatures on the Change.org petition calling for the advert to be allowed back on TV. Photo credit should read: Joe Pepler/PinPep
Shocking festive scene created by retailer Iceland following news of their banned Christmas advert featuring a displaced Orangutan searching for a new home
Leading celebrities James Corden, Anna Friel and Paloma Faith are leading support of the campaign
 Shoppers and commuters have been left stunned after spotting a distressed
orangutan clinging to a Christmas tree at Coin Street and other London locations
 Seasonal stunt features a tailor-made ultra-lifelike animatronic ape to showcase the
devastating effects on the species’ natural habitat as a result of rainforest destruction
 Initiative follows news that more than 600,000 people have signed a Change.org
petition calling for the Iceland Christmas ad to be allowed on TV
 The film has had more than 12m views on Facebook and received backing from
celebrities including James Corden, Anna Friel and Paloma Faith
 Thousands of orangutans are dying each year due to the loss of their natural
environment, leaving them homeless and unable to survive
 The initiative follows on from new research commissioned by Iceland, which reveals
that the use of palm oil and deforestation are among the top three environmental
concerns of consumers, alongside food waste and single use plastics
 Leading frozen food specialist Iceland is pioneering a high-street revolution to give
consumers the choice of Christmas without palm oil following its pledge to eliminate
the ingredient from all own label products by the end of 2018
 Animatronic ape set to tour Iceland supermarket stores to raise awareness. Follow
the story online with #NoPalmOilChristmas
Londoners were stunned this morning as they witnessed what appeared to be an angry
Orangutan on the loose and clinging to a Christmas tree at Coin Street, London.
Further sightings were reported at locations across the capital including Oxford Street and
the parks of London where the ape appeared to be in search of a new home.
The displaced ape was actually part of the supermarket chain Iceland’s Christmas
campaign, with the stunt being staged using sophisticated animatronics to highlight the
retailer offering the choice of Christmas without palm oil.
The disruptive campaign follows the banning of Iceland’s Christmas advert last week, which featured a baby Orangutan seeking a new home after its normal forest habitat has been eradicated as a result of deforestation.
A team of leading special effects artists spent months designing and building the ultra-
realistic animatronic replica orangutan, which is controlled both remotely and via a specialist puppeteer who has spent years studying the movements of the species to fine-tune their skills.