Weetabix is partnering with Deliveroo to bring breakfasts direct to your doorstep. Across the next two days, the UK’s favourite breakfast cereal brand will be encouraging Londoners to make the most of the 300 delicious breakfasts up for grabs, showcasing Weetabix’s versatility.
Part of Weetabix’s successful ‘Any-Which-Way-A-Bix’ campaign, the brand has launched a new recipe book showing 24 different ways Weetabix fans serve the breakfast favourite. If milk and fruit is your staple Weetabix serve, you can now order one of the creative recipes through Deliveroo.
Five selected recipes will be available for delivery on Tuesday 1st and Wednesday 2nd September including Monday-Motivation-A-Bix (including Weetabix soaked with prunes, Greek yoghurt, amaretti biscuit, pistachio nuts, ricotta and honey) and Unicorn-A-Bix (including Weetabix with yoghurt, banana, blueberries and strawberries shaped as a unicorn).
Weetabix has created a pop-up kitchen ‘Weetabix Kitchen’ where the breakfasts will be created and delivered within a 1.5-mile radius, this will include the Battersea, Chelsea and Clapham Junction areas. Ordered through and delivered by Deliveroo in recyclable containers, the ingredients are pre-measured to reduce waste and include a copy of the limited-edition recipe book and money off coupon to redeem against a future Weetabix purchase.
Gareth Turner, Head of Brand at Weetabix said: “September is Better Breakfast Month, so there’s no better time for us to be showing Londoners new ways to enjoy Weetabix! It is a long-standing favourite amongst many households, and we have worked with fans to create this new recipe book to inspire people in the morning. It goes without saying that breakfast is the most important meal of the day, and our aim is to show the versatility of the product.”
The exclusive recipe books will also be given away daily via @weetabixofficial.