Often when we assess the official motto or slogan of a famous brand, it can tend to serve as a banal platitude upon hearing it a number of times. However, when it comes to The Royal Ascot, it’s motto, “Like nowhere else”, never fails to instil a special feeling. And when many will claim that the so-called magic of the F.A Cup has slowly faded over the years, the Royal Ascot seems to be moving in the opposite direction, with its unique atmosphere tending to grow in enthusiasm with each passing year.
Founded in 1711 by Queen Anne, this annual event results in the gathering of horse racing enthusiasts from all over the world at the Ascot Racecourse for an event like no other.
Placing bets on the outcome of races is as much a part of the Royal Ascot he event itself. Every June, without fail, millions of people, on sites such as www.bettingroyalascot.co.uk, join in on the tradition and attempt to predict who will win in at least one of the thirty races to take place during the event.
There truly is nothing like the roar of the crowd when two horses are speeding towards the finish line in a close encounter. Just remember to take a moment every now and then to soak it all in because if you’re not careful, you will blink and miss it all!
As the tradition goes, the opening day is marked by an appearance by a number of the Royal family. The event is officially opened by the Queen and the limited admission to the now world famous Royal Enclosure on day one perfectly sets the stage for one of the most prestigious events on earth.
It might come as surprise based on the fact that it is a horse racing event, but you will hard pushed to find a bigger gathering of well dressed people on earth. There is a strict dress code within the royal enclosure that must be adhered to at all times. And don’t think that the rest of the attendees are showing up in tracksuit bottoms, no matter where you go on-site you are sure to be surrounded by people in their Sunday best. It truly is a sight to behold!
Last but not least, there is the little fact that the event results in the world’s best race horses and jockeys ascending on Berkshire each year. So whether you are a dedicated fan or a just a casual one, you can rest assured that you are going to witness the best the world has to enough when it comes to all things horse racing.
The Bottom Line
So the next time someone suggests that they have found a place that is unlike any other, just remind them that you can do one better, and introduce them to the Royal Ascot!