For many of us, no matter what part of life we are talking about, convenience is one of the most important factors we consider. As a consumer, we crave convenience and many industries have given us that, one of which is the betting industry.
You don’t have to go back too far to find a moment when betting on upcoming sporting events and big horse races such as the Grand National was only possible with a trip to your local betting shop. For the lucky few, these were in their local village while some would have to travel to another village, or worse, to a local town.
Online betting changed all of that, giving players the option to place bets from home. This cut back the travel needed but was still not convenient enough for some.
This led to the creation of mobile betting apps.
What is a Mobile Betting App?
A mobile betting app is in theory, a bookmaker in your pocket. You can download the app from your Play Store, with the majority of big bookmakers having one available.
When this app is on your phone, with an internet connection, you are able to log on and place your bets from the markets on offer. The service is exactly the same as the service you would find online via a computer.
With this in your pocket, there is no need to go to a betting shop, and no need to stay in your home. With your phone and an internet connection, you can bet from anywhere.
This type of convenience is perfect when you think about what consumers are asking from the products they use.
Why Do Bookmakers Offer Mobile Betting?
The simple answer here is that they must remain alongside or ahead of the competition. As soon as one bookmaker offers a comprehensive mobile service, others have to follow.
The betting industry is one of the most competitive out there, and bookmakers have to keep re-inventing their service and thinking of new ideas to keep players interested.
This is good news for players, who are getting an even better service than ever before, and this can be seen in the offers that are available for new players.
Offers such as a free bet no deposit offer show the kind of available welcome bonuses which players can take advantage of when they sign up with a new bookmaker.
The Wider Impact of Mobile Technology on Our Lives
As a whole, we are seeing technology used to make things more convenient for us. From watching shows on TV to ordering food and as we have already shown, betting.
The mobile devices that we all carry and rely greatly upon as a great tool to use when you are looking to make something more convenient.
This is why many companies are more interested in make convenient apps for mobiles and tablets, because they know these will be more used and better received.
With this in mind, it would be no surprise to see even more improvement from the likes of the betting industry over the coming years, all designed for the mobile market.
Those who are yet to use mobile technology in full will be looking at industries such as the betting industry and seeing how well things are working, and they are likely to copy it.
There is no doubt that the introduction of sports betting apps has made betting even more popular, and the reason is convenience.