A lack of funding or budgeting resources is something that most businesses have to deal with. When a business is already on a limited budget, putting money into marketing doesn’t seem like a priority. However, that couldn’t be further from the truth. Investing in marketing should always be at the top of the list and it is possible even on a limited budget.
The easiest and handiest tool for marketing is social media. Each social media platform is unique and it involves a different sort of engagement with the followers. Pick a few you’d like to master and start promoting your services. According to recent statistics from 2020, the UK had 45 million active social media users, meaning 66% of the population has been using some sort of social media this year. With these high numbers, and with social media being widely available and free to use, there really is no reason not to make it the hub of your marketing activity.
Apart from social media, one of the most important assets for a business is its website and the content it shares and promotes through it. The website is the reflection of your business and a way for customers to know more about its values and history. It is also a potential moneymaker because it generates organic traffic. This traffic can also be generated with the help of the content you choose to share on it, be it blog posts, videos or podcasts.
The content you put out there says a lot about your business and drives customers closer to it. The quality of the content is extremely important since Google could help you get more traffic if you share the information right. Spending some time in this area and learning how to master SEO tools would definitely be beneficial for the future of your business.
Although email marketing might seem like something that has surpassed its term, email is still the most used tool when it comes to business communication. Some email marketing stats have somewhat debunked the myth that email might not be an effective promotional channel and found that businesses who used segmented campaigns noticed an increase of almost 760% in revenue.
Another idea involves the use of incentives, no matter how small they might be. These incentives can be of any kind – discounts, vouchers, loyalty cards, competitions -. If you’re not sure of what would work for your business, do some research and see what others are offering. For example, UK online casinos are trying to lure in players by offering no-deposit free spins, which are available for all customers. Key to maintaining a customer base and attracting new ones is to make sure that you are providing something for everyone.
Building strong relationships with your customer base is paramount and by investing and making marketing a priority you prove to your customers that they are important to you. These inexpensive methods will help your business stay at the top of their minds, as long as you are willing to put the time and effort into it.