The iconic grass at Wimbledon has turned purple ahead of the event this summer.

Transformed from its perfectly pruned green, to bright purple, the makeover of Centre Court is in support of Robinsons new Blackcurrant squash.

An official partner of the tennis championships for over 85 years, Robinsons ensured that every 8mm blade of grass on the world-famous Centre Court got a pitch perfect purple finish.

With 160 litres of non-toxic paint in pantone 2105C, the brand meticulously covered each individual strand, resulting in a bold, striking effect.

Purple clay courts are commonly seen in the tennis world. However, as the only Grand Slam event that’s played on grass, this is the first time in its history that the iconic turf on Centre Court has been altered.