YouTube superstars ‘Sidemen’ launch debut fried chicken concept ‘Sides’


YouTube’s famed content creators, the ‘Sidemen’, announce the launch of their most exciting project to date. Sides, the collective’s new, virtual fried chicken concept, will launch in the UK and UAE on 28th November in exclusive partnership with REEF – the world’s largest operator of virtual restaurants and delivery kitchens.

Lauded as pop-culture phenomena, the Sidemen are a collective of 7 content creators who have dominated the internet since 2013. Firmly establishing themselves as tastemakers in food, football, gaming, and music, with a global following of 84.5 million dedicated YouTube subscribers and a combined Instagram following of 36.4 million.

Bringing each of the 7 outrageous personalities to the new, at-home dining concept, Sides will be available for delivery only and sold exclusively online via all major food delivery platforms including UberEats and Deliveroo, facilitated by REEF.

Customers can expect a side of jokes with their mouth-watering chicken, with dishes developed personally by the culture-led crew. With the option to mix and match, diners get a choice of a protein – either chicken or plant-based vegan option – paired with either a tasty ‘sando’ slider or salad. Customers then get to load up their choice with one of seven delectable flavourings, including Chipotle, Classic Buffalo, BBQ, Korean BBQ, Teriyaki, Garlic Mayo, and Louisiana. The Sidemen couldn’t – and wouldn’t – forget the all-important side dishes, with a choice of Waffle Fries, decadent Mac n Cheese, Side Slaw, Onion Rings, and delicious Cheese Poppers.

Sides is available to order across London and the UAE now, with 200 sites set to open globally by the end of the year.

Vik from Sidemen said: “Food is something we’re all super passionate about – to have the opportunity to launch Sides is mad to all of us. We’re feeling very blessed. We can’t wait to hear what everyone thinks and see the reaction – seeing fans try the food we’ve developed is going to be crazy!”