Greene King pubs is giving away 100,000 free pints on Bank Holiday Monday (4 May) as part of its nationwide “Home at Your Local” campaign which encourages Brits to treat their local pub as a “second home”.
This move comes as new research by Greene King pubs saw that two in five (41%) Brits say they would pay up to 20% more to live near a great local and the brand is even offering Brits the chance to make their favourite pub their official second home with their Second Home Scheme.
To claim a free pint, customers simply need to say ‘I’m home’ at the bar to receive a complimentary pint of beer, including Greene King’s Level Head, lager, ale, Greene King IPA or a soft drink of their choice – a housewarming gift from the nation’s local.
The pub company and brewer will roll out celebrations beyond the giveaway, with hundreds of ‘pub warming parties’ taking place in Greene King pubs across the country from the first Bank Holiday weekend and throughout May.
To kick things off, The Two Pints Podcast stars Ralf Little and Will Mellor will make a guest appearance at The Albert Pub (Sunday 3rd May) in Victoria, London, to host a one-off special Pub Quiz.
Legendary duo Shaun and Bez, alongside DJ Jon Da Silva, will bring back the rave scene at The Deansgate pub (Saturday 9 May) in Manchester, at Greene King pubs’ first ever day rave, bringing back the iconic Hacienda club culture. Running from 12pm to 5pm, the event will bring high-energy, feel-good vibes all afternoon.
This move comes as new research by Greene King pubs saw that two in five (41%) Brits say they would pay up to 20% more to live near a great local. As well as pub warming parties and 100,000 free pints, the brand is also even offering Brits the chance to make their favourite pub their official second home with their Second Home Scheme and be in with the chance of winning free beer for a year, via the Greene King pubs website here: https://www.greeneking.co.uk/home-at-your-local.
Ralf Little said: “Pubs have always been more than just a place for a pint, but where people come together and have a laugh. That’s what we love about it, and it’s also why we got behind the Second Home Scheme.”
Will Mellor said: “We’re buzzing we get to kick off the first Greene King pubs’ pub warming party and be part of something that brings people together. We look forward to putting guest’s pub knowledge to the test and raising a pint to the great British local.”
Andrew Gallagher, Brand and Marketing Director at Greene King pubs said: “Pubs have always been at the heart of British culture and a place where communities gather and create lasting memories with loved ones. With our pub warmings across the country, we’re excited to welcome people through our doors, whether they’re long-time regulars or visiting for the first time. There’s nothing quite like that ‘at-home’ feeling when you step into your local, and this campaign is all about celebrating warm, welcoming spaces for everyone. What better way to enjoy your home from home than with a free pint.”
With even more to come, another event will be revealed soon. To see what’s on at your local Greene King pub, head to its social channels for details on everything from games days to live music.
