12 Piccadilly Arcade launches – brand new pop up boutique concept to be home to 12 emerging brands


Westminster City Council collaborates with Heart of London Business Alliance, GPE, and Appear Here to create a pop-up boutique for 12 emerging independent businesses, giving them the opportunity to be part of the West End’s retail offer.

12 Piccadilly Arcade, between iconic Piccadilly and Jermyn Street – one of the most fashionable and historic streets in London – will showcase a progressive mix of sustainable fashion, homeware design and creative brands.

This pop-up boutique will be home to 12 creative design brands, all of whom are passionate about craftsmanship, creativity, and sustainability. Each month, the unit at 12 Piccadilly Arcade will act as a living laboratory and working studio for a new and exciting brand.

The brands that have been a part of the programme and have been announced as part of the year-long takeover include: L.Saha, Lone Design Club, L.E.J London, Angie Power, CQ Studio, Supernaturae, TSAU, and Clio Peppiatt, with more brands to be announced soon.

All of the brands exhibiting at the 12 Piccadilly Arcade pop-up space will provide a completely unique creative retail space, and with this opportunity, new and emerging fashion, design, and creative businesses can now experience the world of bricks and mortar retail.