Gone are the days of window shopping. Today’s consumers prefer to carry out research online before they make a purchase.
The change in shopping behaviour has reshaped modern marketing techniques. Contemporary customers want convenient shopping experiences, in particular, a dynamic business website where they can adequately evaluate their buying options.
Providing a range of ways to secure new customers and build loyal followers, a high-quality business website is critical to your business success.
Modern websites provide enormous flexibility in how you market your service or product. With the right layout, theme and content, your business website will quickly become your most valued marketing tool.
Enabling you to connect with any buyer across the world, searching for a product or service like yours, a website opens up exciting opportunities for soaring revenues and fast growth.
Creating a solid foundation for profitable digital marketing, with the right web design you can create an appealing brand that commands the attention of your target market. A sophisticated, contemporary web design, by an innovative web design company like Web Design London, will ensure your brand looks appealing, on-trend and professional.
Still not 100% convinced? Take a look at these top 3 powerful reasons why a website is critical to your business success:
1. 87% Worldwide Sales Begin Online
According to retaildive.com, ‘the vast majority (87%) of shoppers begin product searches on digital channels’. Why? Customers want value. Before making a purchase, consumers want to evaluate their options and ensure they get the best deal on the market.
Consumer research includes everything from websites to social media and reviews about your products and service. Without a website, your capacity to sell is reduced by over 60%. With sales a challenge for every business, the reduction is one you can ill afford.
Even if your business is making ends meet at present and sales forecasts seem good – consider this. You are missing out on almost ten times the market potential – a difference that could prove a significant game-changer.
2. Showcase Your Brand
There is one unifying reason why global corporations and award-winning startups find staggering success in consumer markets across the world – their website.
When building a brand and projecting a professional image, a quality business website will take your company to the next level. Building consumer confidence, your site will project the expertise and professionalism you need to convince users to buy from you.
With the capacity to shape your website in any way you choose, you can select a theme, colours and design that enhances your services and resonates with your target market.
Whatever content and design you choose, your website is the perfect vehicle to market your brand and convince customers to buy from you.
3. Long Term ROI
The best thing about a website are the vast opportunities it brings your business. Once your site is up and running, your website has the potential to deliver a positive ROI for the rest of its lifetime.
As Neil Patel suggests on his website, neilpatel.com, your marketing analytics are one of the most potent tools you should master to secure a long term ROI from your site.
When thinking about ‘how marketing analytics relates to ROI. Setting clear, short and long-term objectives is just the beginning of improving profits and resource allocation. ….. Learn what to measure, when to measure and how to measure. In order to achieve your goals, establish specific steps to move the process along.’2
Whether it was newspaper ads or local listings, old, traditional marketing streams only worked if you continuously pumped money into them. Websites offer something different.
Your investments in your website are permanent. Once in place, digital marketing will keep working away for you, making your website a powerful asset you can’t afford to do without.