Tomorrow Colin the Caterpillar is celebrating his 30th birthday!


That’s right, the nation’s favourite cake has been making birthdays magical for 30 years! Colin has attended 10 million celebrations since 1990 – and tomorrow it’s HIS TURN!

Last week social media WENT WILD for Mini Colin Faces and M&S Food broke sales records with the launch of Colin’s “best bit”! This week M&S Food (and Percy Pig) are celebrating Colin turning the BIG 3-0 in style. Colin has launched his VERY OWN Instagram account, we’re selling an online Colin 30th Birthday Gift Set for super fans, and we’ve created EPIC Colin-inspired recipes and games for families to celebrate his birthday (or their own!).

Colin’s spent 30 years celebrating birthdays – and just LOOK how his style has changed since 1990! Colin the Caterpillar, £7 – available at M&S Food stores.


You heard it here FIRST! Making every Colin fan’s dream come true, Colin the Caterpillar now has his very OWN Instagram account! Set up especially for Colin’s birthday tomorrow, @official_colinthecaterpillar will update fans on Colin news, as well as giving us a sneak peek into the life of our favourite social butterfly!

Colin joined Insta just 5 days ago and already has 1.4k followers! Follow Colin to find out more about the nation’s favourite caterpillar, play fun games and even take part in Colin competitions!