One of the main reasons you bake may be to share your goods with others – either as gifts or for sale.
Whether you are a bakery owner or a home cook who excels at making cakes, cupcakes, and other baked items, the packaging materials you use are very important.
Packaging will ensure your baked products arrive safely at their destination, looking and tasting as fresh as if they came straight out of the oven.
Packaging material can also be used to brand your business.
1) Packaging materials are suitable to carry your goods
After you have put hours into the perfect cake decoration, you want to transport your cakes in packaging materials that are the perfect shape and size.
Packaging technology has come a long way, and one example is using custom setup boxes to give you the perfect shape and size to fit every kind of cake or cupcake.
Round cake boxes are more suited for round cakes than square boxes with excess room in the corners.
The proper baking packaging material will also allow for decorative embellishments on modern cupcakes. It will also protect bakery products from damage while grocery shopping.
Browse a range of packaging materials at https://piratepackaging.co.uk/bakery-packaging/.
2) Packaging makes it easy to identify the product
If you invest in branded packaging materials, you will be adding your signature to your food packaging and creating a brand identity.
Your boxes can be unique in colour, made from raw materials (like bamboo), have signature elements, and be stamped or custom printed labels with a signature graphic. Your primary packaging could just be a plain box, but then your secondary packaging inside the box, like colourful wax paper will make a statement.
When planning your packaging, consider what you want your customers to feel and experience when they receive your goods.
3) Be eco-conscious
In an attempt to cut down on plastic waste, you can select recyclable packaging. Most consumers are becoming aware of their environmental impact, and getting rid of your plastic packaging will attract more eco-conscious consumers.
The food industry already creates a lot of food waste, and the option for a low carbon dioxide emission, recyclable material will allow you to contribute to the fight against climate change.
4) Extend the shelf life
Certain types of packaging may create a low oxygen environment which will extend the product shelf life and reduce mold growth.
Modified atmosphere packaging is a type of technologically advanced packaging that extends shelf life by substituting the atmospheric air inside the packaging with a protective gas mix.
If your baked goods have to travel a distance to get to the consumer, then having packaging that promotes an extended shelf life is key.
5) The perfect gift
The packaging can contribute to the overall gift. Bakery items are popular holiday or birthday gifts, and beautiful packaging will make the gift extra special.
That means if your packaging is dull, does not consider food safety, or has a larger carbon footprint, your bakery may not be the go-to choice for gifts.
Final Thoughts
Although single-use packaging materials are an easy and affordable transport and storage solution, this type of material does not offer your customers the best experience and will make your products look less attractive.
Using specific packaging designed for baked goods will allow your food products to have a longer shelf life, and will also contribute to the overall attractiveness of your products.
Packaging is more than just a box to store and transport items in – it can be used to create brand awareness and convey information (like whether the product is gluten-free or contain allergens).
