adidas opens the doors to a new adidas Originals flagship store on Carnaby Street


Today, adidas opens the doors to a new adidas Originals’ flagship store on Carnaby Street, London W1.

A new ‘Home of Originals’, the store will house the most exclusive and latest Originals products, and is a space for London’s creative community to come together and embrace their originality, whilst retaining the cultural aesthetic that is true to the heart of Soho.

The store will be home to some of the brands most in demand product and stories, including Spezial, Ivy Park and YEEZY, and features art installations created by local designers and artists, including Paolina Russo, Bethany Williams & Melissa Kitty Jaram and the familiar God’s own Junkyard. The space also offers a one of a kind SPEZIAL pool table and Pioneer DJ set up for consumers to use, and will invite London’s creators to an ongoing series of in store events to bring the community together.

Reinforcing the brands commitment to sustainability, the store has been built with BREEAM certified materials alongside the reclaimed wooden flooring and upcycled furniture throughout, including an eye-catching Stan Smith 3D printed trefoil mural containing living plants which will grow over time.