British rapper AJ Tracey performed an intimate live gig exclusively for 200 young people last night with Apprentice Nation, supported by BT, to kick off a six-week webinar series of free content, which includes inspirational career training sessions to inspire 16–24-year-olds to shape their future, from artists and music executives, industry leaders and real-life apprentices.

Speaking at the event, rapper AJ Tracey said: “Number one most important thing, more important than being able to rap, more important than being able to produce, more important than talent, you have to give your best foot forward every time. You’ve only got one chance.”

AJ Tracey performed his hits and the audience also enjoyed performances from Mae Muller and Ivorian Doll. The one-off concert will be premiered as a free-to-watch show on 7 October at 19:00 at apprenticenation.co.uk/liveshow.

Unlike anything else on the training scene, Apprentice Nation, supported by lead sponsor BT, one of the UK’s largest private sector apprenticeships employers, has been built as a gamified career development platform that taps into the power of music to engage and inspire 16 – 24-year-olds, particularly those from historically underrepresented backgrounds, to discover career pathways and job opportunities through on demand videos, mentor sessions, webinars and Q&A sessions.

Working with artists, such as Mae Muller and Ivorian Doll, who can speak authentically to their audience, harnessing the power of their music and message to engage with young people, especially those from underrepresented backgrounds. 2021 curriculum topics include: making your CV represent yourselves, finding your purpose, digital skills employers really value, dealing with grief or loneliness, finding work when pregnant or homeless, and how to boost your confidence.

Apprentice Nation shows have engaged thousands of young people from across the UK and supported them to build skills for work and life. Produced by RockCorps and Multiverse, the platform aims to highlight alternatives to university, such as apprenticeships, that young people might not have otherwise considered. In fact, the same research of 16-24-year-olds found, four in ten (42%) of young people would consider an apprenticeship if they could find one in an industry they liked.