London asked, so Albert’s Schloss delivers. Back by popular demand, Albert’s Schloss Soho is once again throwing open the doors of its legendary Pride Parlour and Bottomless Brunchen Klub for Pride in London 2026, and this year, it’s going even bigger, bolder and glitterier.
Following the success of last year’s celebrations, the Soho Bier Palace will transform once more into the ultimate Pride destination: a flamboyant, feel-good haven for Pride-goers looking to glam up, let loose and celebrate in true Schloss style.
Think glitter artists, DJs, flowing cocktails, fabulous entertainment and unapologetic self-expression, all under one roof in the heart of Soho.
Whether you’re marching in the parade, celebrating your very first Pride, or simply searching for somewhere that will welcome you exactly as you are, Albert’s Schloss Soho’s Pride Parlour is returning for 2026, offering guests the ultimate pre-Pride getting-ready destination. Complete with
make-up touch ups, sparkle stations, music, cocktails and plenty of good vibes, it’s the place to be before the city-wide celebrations begin.
And because no Pride celebration is complete without brunch and bubbles, Albert’s Schloss is also bringing back its much-loved Pride Bottomless Brunchen Klub for one giant weekend of extraordinary food, live entertainment and 90 minutes of free-flowing drinks that will set you up for whatever the day, or night, brings.
Kick things off with a prosecco or mimosa on arrival, before diving into an bottomless parade of spritz cocktails, Bloody Marys, Krombacher bier and low & no alcohol options, all paired with Albert’s Schloss favourites including Schloss Schnitzel, Cook Haus breakfasts, avo + eggs and indulgent brunch plates worth dancing for.
Adding to the celebrations, this year’s Bottomless Brünchen Klub will be hosted by Lilly Snatchdragon, with a spectacular line-up of iconic tribute performances from Cleopantha as Lady Gaga, Moira Less as Celine Dion, and Margo Marshall as Madonna, bringing even more glamour, powerhouse vocals and pop royalty energy to Pride weekend.
As the sun sets and Soho turns the volume up, Albert’s Schloss will become Pride weekend’s go-to glittering after dark destination, with much loved live performers, DJs, late-night revelry and celebrations that carry on until the early hours.
Róisín Finnerty, Global Manager of Albert’s Schloss Soho says “Last year’s Pride Parlour completely exceeded expectations. The atmosphere, the energy and the sense of community throughout the weekend was incredible, so bringing it back for 2026 was a no-brainer. We wanted to create a space where people could feel celebrated, welcomed and free to fully express themselves, whilst also having a seriously good time. Expect glitter, great music, amazing entertainment and one huge Pride party from start to finish.”
Known for its flamboyant entertainment, late-night atmosphere and seven-days-a-week showtime, Albert’s Schloss Soho has quickly become one of Soho’s most vibrant destinations, inspired by the grand bier halls and cabaret culture of Alpine Europe.
This Pride, the bier will be cold, the music loud and the glitter very much encouraged.
