Asthma UK has been shortlisted in the Performance Marketing Campaign category at the 2017 Wirehive awards.
Redweb & Media agency Altair collaborated with Asthma UK to produce email and social media campaigns which has resulted in being nominated in the prestigious awards.
The nominated campaign provided practical and timely help and support for mums and dads of children between 6-12 years who have asthma. Targeted advertising creative was produced for social media and once users had signed up to receive emails from Asthma UK, they were sent personalised content.
New website content created during the campaign was visited by 89,207 people during the three-month test period. Facebook followers grew by an average of 100 a day compared to the usual 20, and 2,202 parents signed up to the welcome journey and received health advice via email. Asthma UK were able to test and learn through adjusting campaign metrics for campaign sprints. This allowed them to build up data and key learnings in order to maximise impact of campaigns.
The winners will be announced on 12th October, at the O2 Guildhall in Southampton.