Aussie knows that life doesn’t always go to plan: tube strikes, got locked out of the house, fashion failed me, accidentally replied all… It’s inevitable and we’ve all been there. But where do to go to let off some steam?
This February Aussie is reclaiming the loos as the ultimate recovery spot for those disastrous moments that life throws us every day. A touring Aussie Loo pop-up marks the launch of Aussie’s new brand campaign, Great Hair Though. Because whilst Aussie knows it can’t fix your daily disasters, you can hold you head high in the knowledge that you have great hair though.
Kicking off in London on Tuesday 12th February, Waterloo train station will be transformed into the ultimate Aussie Loo – the go-to place of respite from the daily disasters we just can’t avoid. But it’s no ordinary loo… as part of the Great Hair Though campaign, Aussie is giving commuters the opportunity to enjoy a hair styling session with Aussie’s Superhairo stylists lending a sympathetic ear to their troubles, while LGBTQ+ collective Sink The Pink perform an Aussie routine as the ultimate antidote to feeling down.
Partnering with viral meme creator Queen of Everything, Aussie invites Londoners to turn their FML moment into an Aussie meme which will be transmitted onto Waterloo’s digital billboards, making the public a part of Aussie’s digital campaign.
Join Aussie on the tour where the #GreatHairThough loos will travel on from London Waterloo Station to Glasgow Queen Street on 20th February and Manchester Piccadilly on 28th February.