It is the backbone of British lunchtime, a national ritual, and frequently a bit of a let-down. Ben & Jerry’s is officially staging a lunchtime intervention. To celebrate the launch of Ben & Jerry’s NEW Cookie Dough Sandwich, fans can switch out their lacklustre lunchtime routine with a meal deal that is uniquely Ben & Jerry’s. The sacred British ritual of the main, snack and drink is ready for a switch up.
No anaemic sandwiches here! The new meal deal comes with the NEW Cookie Dough Sandwich (much-loved Cookie Dough ice cream sandwiched between two buttery cocoa and vanilla marbled cookies), along with Cookie Dough crisps in the form of the much-loved cookie dough bites, and a cookie dough milkshake to wash it down.
On a mission to transform dreary lunch breaks with a complete dough-ver-load the iconic Ben & Jerry’s Scoop Van is hitting the road on a whistle-stop tour of the UK, handing out free meal deals in London, Birmingham and Manchester.
Fans will be able to find the van in cities in the UK throughout May:
● London Finsbury Avenue Square, Broadgate Circle: Wednesday 20th and Thursday 21st May, 11:30am – 2pm
● Birmingham Victoria Square: Tuesday 26th May, 11:30am – 2pm
● Manchester Spinning Fields Square: Wednesday27th May, 11:30am – 2pm
Lucy McManus, Brand Manager at Ben & Jerry’s said: “At Ben & Jerry’s, we’re all about bringing joy to even the most mundane of moments, and that includes the lunchtime slump. No more soggy cheese sandwiches ruining the break from your desk, we’ve created a meal deal you’ll actually want to eat. We’re sure cookie rookies and pros alike will fall in love with every bite.”
For those unable to grab-and-dough one of the meal deals, they can head to retailers across the country to try the NEW Cookie Dough Sandwich for themselves.
Ben & Jerry’s Cookie Dough Ice Cream Sandwiches are made with Fairtrade Certified sugar, vanilla, and cocoa, plus eggs from free range hens.
