With 98% of Brits saying supporting local businesses matters, and 82% reporting it has become more important over the past year, Gift Brixton is launching a new way for people to put their spending power into supporting businesses in Brixton.
From today, One4all Gift Cards can be swapped for a Gift Brixton card giving recipients access to local shops, restaurants, salons, attractions, hotels and more in the local area. This transforms a national gift into a powerful way to support the businesses that make Brixton unique.
Gift Brixton was launched by Brixton BID in November 2025. Cards have to be spent with participating local businesses, in person, driving footfall and spend for local businesses. The card is part of the multi-award winning Town & City Gift Cards initiative from Miconex active in 90+ UK towns and cities.
Once swapped, Gift Brixton can be added to a physical or digital wallet, ready to spend with well-known brands and local Brixton favourites.
A simple swap that supports local
To swap, One4all Gift Card holders can visit the One4all Town & City Gift Cards retailer page and follow the link through to the Town & City Gift Cards website. From there, they simply choose the Gift Brixton card and use their One4all Gift Card, just like a Visa debit card, to buy the Gift Brixton card.
Gianluca Rizzo, managing director of the Brixton BID said: “This initiative gives people even more opportunities to get their hands on a Gift Brixton card – it’s the only gift card that can be spent with the big brands you know and the local businesses you love. I encourage everyone to swap their One4all Gift Card for Gift Brixton, and show their support for our local businesses.”
Lou Hickey, EMEA Marketing Director at One4all Gift Cards, said: “Gift cards are all about choice – and that includes the choice to support local. Being able to use a One4all Gift Card to purchase Gift Brixton means shoppers can spend it on the high street in Brixton, whether that’s a shop, an independent café or restaurant, when they want to visit, or grab a local treat.”
Colin Munro, CEO of Miconex said: “Shop local sentiment in the UK is extremely strong, with 97% of people believing that more needs to be done to support local businesses. Our partnership with One4all will give people in Brixton a simple way to spend on the high streets, bringing people through the door of local businesses with money to spend. As the ultimate ‘shop local’ Gift Card, Town & City Gift Cards blend unbeatable local choice with unrivalled support for local.”
The ability to swap a One4all Gift Card for a Town & City Gift Card is available across all 90+ Town & City Gift Card programs, accessible via the One4all Town & City Gift Card retailer page.
