Today, Carnaby Street reveals its new-look Christmas lights for 2026, announcing ‘Press Play on Christmas’, bringing the colour, creativity and playful energy of the 90s to the heart of London’s West End. ‘Press Play on Christmas’ invites Londoners to a festive season inspired by a time when shopping was a day out, discoveries happened in person and festive memories were made together. The new-look display takes the spirit of the decade and reimagines it for today. At its heart, the lights installation will create a vibrant backdrop for a season of shopping, dining and experiences across Carnaby Street and Soho.
Officially switched on Wednesday 4th November, the lighting display will once again transform Carnaby Street into one of London’s most celebrated festive destinations. The display draws inspiration from the colour, confidence and playful energy of a British 90s Christmas, with vibrant neon-style colours flowing through the lights.
The 90s was a time when culture was experienced together and in person, photographs were something you could hold, shopping was a social occasion and going out meant discovery. Christmas especially brought all these moments together, creating a season centred around shared experiences and spontaneity. This year, Carnaby Street is taking that spirit and reimagining it for today, creating a Christmas that feels familiar but looks completely new, all under the glow of the vibrant neon lights.
The Carnaby Street Switch-On remains free and open to everyone. Visitors can also register for a free Switch-On Pass, unlocking additional offers and experiences on the night and throughout the festive season. Registration opens this month.
Carnaby Street’s unique festive atmosphere is brought to life not only by its lights but also through its unrivalled mix of shopping and dining and real-world experiences. Visitors can rediscover shopping as a social occasion and partake in the ritual of picking out the perfect gift in person, exploring everything on offer from Sephora, TALA, Pureseoul, KOOKAÏ , Edikted, Subdued, Charlotte Tilbury, GANNI, Adidas Originals, MAC, END., Astrid & Miyu, and Alohas, alongside independent concept boutiques and international flagships.
Soho’s renowned food and drink scene provides the perfect opportunity to come together and celebrate throughout the season. Visitors can discover exciting new openings including Bistro Cocotte, Royale and Solis, whilst established favorites include Padella, The Shaston Arms, Kiln, Rita’s, Marjorie’s, Vagabond and Mountain, as well as immersive venues like Cahoots and the Little Violet Door. There are also plenty of options available for group dining, with feasting menus and private dining rooms available to book across venues such as The Blue Posts, Pastaio, Saltwater and The Palomar, including Evelyn’s Table, bookable for exclusive hire for a Michelin-starred private dining experience.
Kingly Court, Soho’s iconic three-storey dining destination, will also serve up cosy festive energy and moments to savour together. Cascading lights will illuminate the balconies, creating an intimate glow for diners as they enjoy festive menus from the likes of ALTA, Imad’s Syrian Kitchen, OKA, Le Bab and Goldies.
Catherine Riccomini, Director of Marketing and Communications at Shaftesbury Capital, said: “Carnaby Street has always done Christmas differently, and this year we’re taking the colour, creativity and optimism of the 90s and reimagining it for today. Press Play on Christmas is about much more than the lights, it’s about giving people reasons to come together, discover something unexpected and experience the neighbourhood in real life. From shopping and dining to entertainment and experiences across Carnaby Street and Soho, we want Christmas here to feel spontaneous, social and full of discovery.”
The ‘Press Play on Christmas’ switch-on will take place on Wednesday 4th November 2026, with a series of festive events and celebrations continuing throughout the season.
Registration for the switch on opens this month at: ThisisSoho.co.uk. In the meantime, visitors can start planning their festive season with the Christmas in Soho guide.
