Deborah Meadan joins 350,000 people in record-breaking Veganuary


More than 350,000 people have signed up for Veganuary 2020, smashing last year’s record of 250,000, and the number is still rising.

Deborah Meaden is one of several celebrity participants, alongside Brian May, Meat Loaf, Kellie Bright, Susie Dent, Jane Fallon, Rebecca Callard, Janey Lee Grace, Katie Thistleton and Louisa Connolly Burnham.

Explaining her decision to take part in Veganuary, Deborah Meaden said: “It is hard to believe we can in any way reduce our impact on our planet without changing our eating habits. I gave up eating fish a while ago and have been reducing my meat and dairy consumption steadily and Veganuary has given me the motivation to go the whole…erm… “Not Hog”. Planning for and considering Veganuary has made me more aware of my diet… to think carefully and reflect on the impact I am having on the planet and of course, animals. When I reach the end of January it will give me a moment to consider how I take this forward and I am convinced it will have lasting impact.”

Less than one week in, Veganuary 2020 is by far the biggest and most widespread yet. More than 350,000 people from almost every country in the world have taken the online pledge – with Swaziland, North Korea and Vatican City the only countries without Veganuary participants. The number of sign-ups is still rising steadily.