Move over 99 Flake, Virgin Red’s floating Mr Whippy truck is serving up free cones with a spectacular van in the sky, elevated by 99 red balloons.

The 15ft high ice cream van will be floating above the South Bank on Wednesday 14 July, supported by a sky-full of red balloons, as Virgin’s new rewards club, Virgin Red, whips up the classic Mr Whippy for all – with a 99 twist.

The never-seen-before floating ice cream van will take flight at Observation Point for one day only, daring people to find out whatever blows their bubble with a tasty cone of their choice.

Virgin Red will be serving up ice cream all day with an extraordinary selection of red toppings, from traditional sprinkles to chilli flakes, with visitors invited to create an ice cream truly unique to them.

What’s more, the Virgin Red 99 Red Balloons truck will be playing the iconic 80s tune – reimagined by Virgin Red, re-recorded by Grace Carter – throughout the day, marking a flash giveaway of 99 Virgin Points prizes.

98 people will walk away with 10,000 Virgin Points, whilst one lucky ice cream lover will scoop one million Virgin Points giving the winner a year’s worth of fabulous rewards* which could include the following highlights:

  • Virgin Atlantic return flights to NYC
  • Monthly Virgin Wines deliveries
  • Two tickets to watch Gary Barlow in the exclusive Virgin Red Room private suite at the AO Arena
  • Two tickets to see Jamie with London Theatre Direct
  • A three-night break for two people at Virgin Limited Edition’s Kasbah Tamadot in Morocco
  • A Virgin Voyage Weekdaze summer sailing from Portsmouth
  • Plus regular donations to Carbon Engineering and more than 10 charities partnered with Virgin Red

Kelly Best, Chief Marketing Officer at Virgin Red, says: “This summer, we wanted to bring to life how rewards really do revolve around Virgin Red’s members by creating a truly unique experience on London’s South Bank inspired by our new brand film ‘Find What Blows Your Bubble’.

“From sausage rolls to spaceport tours, Virgin Red has more than one hundred and fifty remarkable rewards and experiences for whatever blows your bubble, so what better way to display this than with a summer ice cream extravaganza that’s not only customisable, but also truly memorable.”

Virgin Red is the red thread connecting the Virgin family, where members can earn and spend Virgin Points, from the small things that make the everyday better, to awesome extraordinary experiences. Virgin Red also makes it easy to support local communities, charities, and the environment.

Virgin Red celebrates its members for living a life more Virgin – giving them exclusive access to rewards from the Virgin family and beyond. It’s really easy for members to earn and spend Virgin Points – Virgin’s universal currency which never expires.  Virgin Red has made it super easy to earn points, in just two clicks, members can be earning points on their everyday spending with more than 45 retailers with more being added every day.

To sign up to Virgin Red, head to: or visit Observation Point, 56 Upper Ground, South Bank between 11am to 5pm on Wednesday 14 July.

Date: Wednesday 14 July

Time: From 11am to 5pm

Address: Observation Point, 56 Upper Ground, South Bank, SE1 9PP

Cost: Free