Mexican quick service chain, Chilango, has announced it will be committing at least £10,000 into helping a lucky Brit achieve their lifetime ambition. In a nod the Mexican holiday Dia de los Muertos or Day of the Dead, the London-based chain has launched The Day of the Living, a campaign that calls for Brits to share their wildest ambitions and goals, and, if lucky, Chilango will help turn them into a reality.
No ambition or dream is too modest or crazy. Chilango wants to hear from those who want to climb Mount Kilimanjaro, dive with sharks or those hoping to run a marathon and are in need of a trainer. If selected, Chilango will pull out all the stops to ensure the winner realises their ambition.
The inaugural Day of the Living launches this Thursday, 15 November and will be held annually. Chilango is launching the activity with a vibrant, ornamented altar in London’s King’s Cross station where members of the public can share their written ambitions. Chilango will also be giving away 100 free burritos to at the altar at midday and 17:00.
Co-CEO and Co-Founder of Chilango, Eric Partaker said:
“We’re on a mission to make the world a more vibrant place and there is no better way to do this than to help someone accomplish a lifetime dream. I’m most excited about seeing the smile on the winner’s face when we tell them we’re about to change their life. We hope to see some bold, out-there, and hilarious submissions over the next few weeks.”
Known for its free burrito giveaways when opening new restaurants, The Day of the Living is the latest goodwill act from Chilango. The idea of The Day of the Living was sparked after an overwhelmingly positive response from investors to Chilango’s latest bond offering, Burrito Bond 2TM that has seen the company raise over £2 million to help fund its expansion across the UK.
Chilango also announced it will be looking to recruit a Dream Manager in the near future.
Entries are being submitted from now until 4 December 2018 at: www.chilango.co.uk/day-of-the-living/