Ethical bike bag company pedals into new markets with HSBC UK funding


Goodordering, an independent bike accessory company located in Hackney, East London, has launched its first range of bags made from 100 per cent recycled plastic bottles following a £50,000 funding package from HSBC UK.

With an increasing number of customers interested in ethical products, business founder and entrepreneur Jacqui Ma was determined to launch her own line of products manufactured from sustainable materials. The deal with HSBC UK has enabled Jacqui to realise her ambition by funding the innovation and manufacturing of a line of bags made entirely from recycled plastic bottles.

As a result, Goodordering has struck up retail partnerships for the new products with KIDLY UK and Not on the Highstreet, as well as growing its customer base. Though originally designed as bike bags, the range has proven popular with non-cycling commuters too – not only as an ethical product, but for their spacious, functional and waterproof design.

Jacqui Ma, Founder of Goodordering, said:


“I’ve worked within the fashion design industry for many years, and sustainable products are in demand more now than they ever have been. I’m passionate about meeting that demand through my own products so I’m grateful for HSBC UK’s support in bringing our product line to the market, and for helping a small, independent business drive the industry’s ethical standards forward.”

Following its success, Goodordering will this year begin to manufacture all its product lines from sustainable materials and is exploring opportunities to move manufacturing to the UK to further increase the business’s environmental credentials.