The week-long immersive pop-up brings exclusive merchandise, live DJ sets from DJ Semtex and DJ Target to the UMusic shop in Camden Market Stables ahead of JAY-Z’s sold-out London stadium shows.
Camden Market is set to become the epicenter of UK hip-hop culture this week as the official JAŸ-Z30 Pop-Up Experience comes to the UMusic Shop.
Opening tomorrow, Thursday 27th August and running through to Wednesday 2nd September, the exclusive pop-up celebrates the 30th anniversary of JAY-Z’s legendary career and landmark debut album Reasonable Doubt. The activation arrives in London following a record-breaking three-night run at New York’s Yankee
Stadium, serving as the sole UK stop before the rap icon takes the stage at Tottenham Hotspur Stadium on the 4th and 5th September.
Located at Unit 835 inside Camden Market’s Historic Stables, the pop-up offers fans an exclusive immersion
into JAY-Z’s world. Visitors can access limited-edition London-specific merchandise, pieces from the wider
30th-anniversary collection, Armand de Brignac and copies of The Book of HOV: A Tribute to JAY-Z by
Assouline.
Every evening from 5pm to 7pm, the retail experience will transform into an intimate live venue, featuring sets
from premier London tastemakers and DJs including DJ Target, DJ Manny Norté, DJ Semtex and DJ Esi.
