Summertime is upon us, and that calls for the return of our seasonal beer, Strawberry Hells Forever. Crisp, refreshing lager meets juicy British strawberries, ripe for the picking.
To celebrate the launch of our first Seasonal Hells of 2019, we’ve partnered with GrowUp Community Farms, a London social enterprise, who are championing sustainable urban farming to grow the freshest, natural ingredients right in our city.
GrowUp Community Farms is raising awareness of new urban farming technologies with workshops and education projects at their Bermondsey hub. Vertical farming has been created to transform spaces into socially and environmentally productive places. The method allows for year-round organic crop production with less exposure to chemicals, using 90% less water than traditional farming to grow fresh, sustainable produce within our city. A donation of 20p from every can of Strawberry Hells Forever, will go to supporting GrowUp Community Farms and their mission to spread the word about the huge benefits urban farming has to offer.
We’ve teamed up with their sister company Rootlabs, who build London’s urban farms, to launch the UK’s first brewery-based urban vertical farm to our Enfield brew house. Rootlab’s will be installing a vertical farm to help us grow our very own crop of urban strawberries for future brewing.
Jasper Cuppaidge, Founder and CEO of Camden Town Brewery told us:
“Sustainability is something that’s built at the heart of our Enfield Brewery – with our solar panelled roof, energy storing heating equipment and recycled rain water system already in place, Rootlab’s vertical farm will be an exciting new addition to our brewery. By partnering with GrowUp Community Farms in their mission to grow a greener planet, we’re sustainably growing our own strawberries for future brewing to welcome Strawberry Hells Forever is back for its 5th summer.
Available to buy from Monday 16th June, our annual crisp, tart, and full-bodied lager brewed with British strawberries for the ultimate sip of summer. With a can designed by Bodil Jane, our Seasonal Design Collaborator, this beer is the first of our ‘Seasonal Hells’ batches for 2019, Strawberry Hells Forever will be followed by a collection of brand-new beers inspired by Autumn, Winter and Spring, all designed by the Dutch Artist.