Covent Garden’s celebrated stuffed cookie brand, Floozie, is bringing a taste of the world to London this summer, with a new 24-part summer dessert range. From 1st June to 6th September, cookie lovers can experience new flavours from around the world, with three new cookie specials landing every two weeks. The cookies will be available in store and for nationwide delivery for £XX per cookie. Alongside the 18-part cookie range there will be four summer shakes, as well as two limited edition snack products.
Masterminded by founder Kimberly Lin (ex-Head Pastry Chef at Claridge’s), and inspired by her global travels, the campaign will bring out country-inspired cookies over 80 days, each one drawn directly from a chapter of Lin’s story.
In 2005, Lin left Victoria, British Columbia on a two-year working holiday visa and somehow never made it back. Since then, she’s travelled, eaten, surfed, wandered and gathered inspiration from all over the world. These cookies aren’t meant to be traditional recipes – they’re little edible postcards inspired by the flavours, places, and memories she picked up along the way.
Each cookie tells a meaningful story of Kimberly’s travels, drawing on specific memories from each of the 24 countries. A few flavours and stories behind the cookies that customers can expect are:
Japan is where she first spent months away from Canada, homesick and not speaking the language, kept warm on cold winter commutes by tins of vending machine milk tea. That memory has become a miso dulce marshmallow cookie
Mozambique is where she chased crystal-clear waves for a month, eating butter cookies on the beach under endless starry nights, inspiring her to make a brown butter and guava jam cookie
Denmark is where she ate at Noma in 2013 when it was the best restaurant in the world. The standout memory from the whole trip was a flødebolle, a chocolate-covered marshmallow from a corner bakery. That became the Denmark cookie.
A range of four drinks will accompany the cookie collection, including a Kalamansi passionfruit lemonade from Vietnam, and a Rhubarb and Custard Milkshake to represent the UK. Snacks inspired by Cambodia and Sri Lanka will be available online and in store too, completing the 24-part range.
Kimberly Lin, founder of Floozie Cookies, comments: ‘I’ve never thought of these as travel memories. They’re ingredient memories. Every country taught me something about flavour that I couldn’t have learned in a kitchen. This campaign is my attempt to give people a taste of what I actually found there.’
Lin trained in culinary arts, baking and pastry, before holding senior pastry positions at The Savoy, Claridge’s, Corinthia and Dominique Ansel Bakery in London. She joined TGP International in 2017 before founding Floozie, which opened its first pop-up in Covent Garden in December 2020, pivoting to nationwide delivery within weeks as another lockdown arrived, selling over fifteen thousand cookies before March.
Around the World in 80 Days runs June 1st to September 6th, with new country cookies launching across the summer at Floozie’s Covent Garden store and online at flooziecookies.com.
