Los Angeles-born, Mediterranean-inspired yogurt café, bar and lifestyle brand Go Greek Yogurt will make its UK debut in London this July. The fast-casual brand is bringing its health-forward menu, centred around authentic Greek yogurt, to the capital.
Go Greek Yogurt is opening a 620-square-foot site on South Molton Street. Designed in the brand’s signature Mediterranean-inspired aesthetic, the venue will feature a made-to-order yogurt bar, self-service frozen yogurt machines, and indoor and outdoor seating.
Imported Greek yogurt sits at the core of the menu, handcrafted using traditional Greek recipes and the concept of meraki (creating with passion). More than a traditional Greek yogurt brand, Go Greek Yogurt champions nutrient-dense, functional food, guided by the Mediterranean philosophy of intentional living and eating.
Go Greek Yogurt’s London opening marks the next phase of the brand’s global expansion. Founded in Los Angeles in 2012 by Tanja Murgel-Subotic alongside her husband, David Subotic, and business partner, Jonathan Williams, the concept was inspired by Tanja’s time living in Greece and her ambition to bring the country’s culture of natural ingredients, community, and mindful eating back to the United States.
Since launch, Go Greek Yogurt has cultivated a high-profile celebrity following, counting Blake Lively, Gigi Hadid, Jennifer Aniston and the Kardashians among its devotees.
Today, Go Greek Yogurt operates more than 20 locations across the United States and the Middle East, with plans to expand to 50 locations globally by 2027. Its latest franchise debut in New York City in April 2026 drew queues around the block and quickly became a viral social media sensation.
