Heading to London? New Interactive Map Reveals Fashion Influencers’ Favourite Spots


As one of the busiest and most fashionable capital cities in the world with 30 million visitors arriving each year, London is brimming with Instagrammable locations. But, if we’re looking for picture-perfect places for the gram, where should we head to when we visit the capital? These are the best places to experience London through the eyes of fashion influencers.

Explore SilkFred’s interactive map here.

The Top 5 Prettiest Places

After asking a number of fashion influencers for their recommendations, then supplementing the rest of the list with the highest reviewed places on TripAdvisor, metrics such as hashtags and cost of entry were analysed to highlight the top 30 locations. With over 95 million photos and videos shared every day, which of the prettiest locations will be making an appearance on your own gram?

No. of Uses
London Eye
Tower Bridge
Italian Gardens, Hyde Park

An icon of the London skyline and instantly recognisable, it’s no surprise that the London Eye takes the top spot. Situated next to the River Thames and a standard adult ticket costing £27, the 135m high observation wheel makes the perfect backdrop for any candid tourist pic.

Following closely behind, Tower Bridge takes the second spot and has racked up over 1.9 million Instagram posts. The suspension bridge is one of London’s most defining features and is sure to make a charming addition to any social feed – a true blogger favourite for just £8.70.

Landmarks, Markets or Cafes?

With the London Eye, Tower Bridge and Hyde Park taking the top three spots for landmarks on the map, the SilkFred study has found that Brick Lane Market and Peggy Porschen are fashion bloggers’ overall favourite market and cafe. 50% of the locations in the top 30 list are landmarks whilst a third are markets and just five are cafes or bars.

With over 870,000 posts on Instagram, the iconic Brick Lane Market springs to life on Sundays when tourists head out in their droves to enjoy street food, search for a bargain at the many stalls or enjoy a performance or two by street artists. Peggy Porschen, the favourite cafe for London influencers, has locations in both Belgravia and Chelsea. Famous for their baby pink exterior and dreamy Instagrammable cupcakes, the bakery has been hashtagged more than 55,600 times and features on many blogger profiles. If you’re taking a trip just for the gram, a ‘tea for one’ will set you back just £3.50.

Emma Watkinson, CEO and Co-Founder of SilkFred comments: “Blogger culture has seen a huge rise in recent years, and many of us can profess to following our favourite influencer’s movements by keeping up with them on Instagram or YouTube.”

“Our Influencer Map of London is a great tool as it allows us to swiftly check out a landmark, market or cafe and what we can expect to see when we get there. It’s exciting to see that lesser-known locations such as Palm Vaults and Columbia Road Flower Market are loved by fashion bloggers just as much as Tower Bridge or Piccadilly Circus.”