As coffee-lovers descend on the Truman Brewery for the 2019 London Coffee Festival, popular beach side brand Jimmy’s Iced Coffee will be stripping off and waking up Shoreditch with ‘pure sex in a carton’. The brand’s cheeky bearded Co-Founder Jim Cregan is giving modelling his best shot, wearing nothing but his pants and a coffee-infused grin, on billboards across the city.
Whether you’re hungover as hell, broken your flip flop or you’ve put your pants on inside out, Jimmy’s Iced Coffee is set to Keep Chins Up across East London with their awesomely refreshing iced coffee made using ethically sourced Rainforest Alliance Arabica Coffee.
Accompanying the billboards, Jimmy’s crew will be hitting the streets of Shoreditch, between the 28th and 31st of March, to perk up passers-by with free cartons of the good stuff. Fear not vegans/people who aren’t big fans of milk, the brand’s Dairy Free Oat Latte will be ready to grab as well as its popular Original, Mocha and Skinny flavours.
Jim said: “I am so proud of my body and my Iced Coffee that I thought I’d get them both out for the people of London. They are both truly works of art and as Summer is fast approaching, I thought it makes sense to get in the ‘sun’s out gun’s out mood.”