Iconic underwear brand ‘sloggi’ open their first UK store at Boxpark Shoreditch


Iconic underwear brand sloggi are launching at Boxpark Shoreditch this month. The Boxpark pop-up will be their first UK retail store, a landmark opening for the best-selling brief brand.

Sloggi brings true comfort to people’s everyday by creating wearable, fashionable bodywear. Launched in 1979, the brand has been championing comfortable underwear for almost forty years, encouraging their audience to be bold and free-spirited, embracing the beauty in everyday situations as seen in their recent partnership with Dazed and official sponsorship of London Fashion Week for S by Sloggi.

Their six-month pop-up at Boxpark Shoreditch will stock a selection of their underwear lines, bringing their much loved designs to the lucky Boxpark Shoreditch customers!