Jax Jones, the Ivor Novello, BRIT and Grammy-nominated DJ behind some of the biggest dance anthems on the planet, has today announced he will be performing at The Hundred Final at Lord’s in London on 21 August.
The news comes on top of the release of his brand-new track ‘Feels’, which is the official song to the new 100-ball cricket competition, featuring on The Hundred advert and Sky Sports coverage. Instantly anthemic, the track is set to become the soundtrack to the summer.
To coincide with this announcement, a limited amount of tickets have been made available to purchase for The Hundred Final. To buy tickets, please visit thehundred.com.
Passionate about amplifying fresh talent, Jax has also announced he will be giving his support to The Hundred Rising – a programme of opportunities for 100 people across England and Wales to get involved in producing the competition. Jax is offering one successful applicant a hands-on content creation experience; going behind the scenes with his team to capture content of his performance that will be used across the competition’s social media channels.
Speaking about the track, Jax Jones said “I’m excited for the song to soundtrack new memories this summer for everyone who’s been waiting for freedom and celebration for so long. Collaborating with The Hundred is perfect for this, bringing people together through sport and music is always a vibe!
“Shared experiences are what we all need right now and performing live for everyone at The Hundred Final is exactly the kind of moment I pictured when writing Feels. I’m also proud to support new talent through The Hundred Rising. Championing young creatives is hugely important to me, so giving them a platform to share their work was an obvious one – I’m excited to see what they bring.”
‘Feels’ marks the start of a new musical era for Jax Jones as he adds yet another string to his bow – launching WUGD, his new record label in partnership with his long-term manager and Polydor Records. ‘Feels’ is the debut track from Jax’s forthcoming EP ‘Deep Joy’ released via the new label in early July.
Manchester Originals’ Kate Cross says, “I feel like this track sums up The Hundred – it’s fun, lively and loud. It makes you want to go out and have fun! With Jax Jones putting on a show at The Hundred, the pressure is on us to do the same on the pitch and I can’t wait.”