Thursday evening saw British Menswear brand, Percival, celebrate the launch of their latest collaborative collection “Daydreaming” with renowned US-Athleisure brand Champion at an exclusive press preview at their newly launched pop-up in Marshall street. The event welcomed a hoard of celebrity guests who were invited to preview to collections’ official launch and an exclusive viewing of the comedic campaign film starring British comedians and actors Rick Edwards, MC Grindah, Ed Gamble, Tom Davis, Dane Baptiste, Thomas Gray, Rhys James and Luke Kempner.
The event saw TV presenter and actor, Rick Edwards, and X-factor finalist Josh Daniels attend, in addition to the likes of YouTuber Jim Chapman and girlfriend Sarah Tarleton, Model, Sarah Holt and influential menswear duo and founders of Mission Statement magazine, Kevin and Karlon Bonsu (The Flag Twins).
The Collection & Pop-Up Store
The Champion x Percival capsule collection sees Champion’s iconic silhouettes and styles updated with Percival’s novel and creative embroidery motifs, loosely representing headspace and time alone – a place your mind goes to when you daydream. The collection was created using classic Champion Reverse Weave sweatshirts, hoodies, and t-shirts in various seasonal and neutral tones, from traditional and timeless black to vibrant orange and teal.