London fashion brand FFSB debuts its sustainable and ethically made face mask collection


Born during the global pandemic of 2020 and a brainchild of four London teenagers, fashion brand FFSB has unveiled its debut facemask collection that not only looks good, but does good as well.

Launched with the aim of making a difference and supplying the world with sustainable, re-usable and ethically made masks, FFSB’s collection is made up of eight different designs, packaged in pairs and available in both adult and kids sizes. Whilst the collection was created in support of the #Masks4all movement, 10% of profits from the sales of the masks also goes to Young Minds Charity.

FFSB was launched by four long-time friends Frank, Finn, Sebastian and Bela. With their GCSE’s cancelled amidst the pandemic they chose to use their exam time to make a difference, take action and show the world that young people can do something meaningful in these unprecedented times. Forced to use technology and innovation to develop the brand the friends combined their individual interests and strengths to create FFSB and take a stand against COVID-19.

Mentored by the fashion company House of Baukjen, FFSB produces up-cycled masks in an ethical and family-run factory in Portugal. All masks are handmade in a double layered, pleated design using 100% soft cotton leftover fabrics and cut-offs and can be worn time and time again.

Frank Pugh, one of the founders of FFSB says “We’re very excited to be launching our very first FFSB collection, which we hope will provide our customers with comfortable and reusable masks that can help them return to their daily lives with no worries or discomfort. Whilst we are of course a little anxious as to how the current situation will develop, we strongly believe that masks will play a big role for life to return back to “normal”. We hope with this collection we encourage people to join us in support of the #Masks4all movement.”

FFSB face masks are available to buy at and cost £9.99 for a pack of two.