Londoners can grab themselves a FREE nutella breakfast tomorrow at BOXPARK Shoreditch


nutella is embarking on its first-ever nationwide tour with its ‘Happy Portion’ van. The much-loved cocoa hazelnut spread will be spreading happiness with over 5,000 delicious breakfasts available in two tasty recipes for fans to enjoy. The price of breakfast? A smile!

Kicking off in London BOXPARK Shoreditch on Thursday 26th August, the van will be travelling over 450 miles across five days, covering London, Birmingham, Manchester and Leeds. Its final stop will be on Thursday 2nd September at one of the country’s top family attractions and nutella’s sustainable palm oil partner, Chester Zoo.

Actor, dad and avid home-cook Joe Swash, who is kick starting the tour, said: “For me, breakfast time has always meant family time, but this can be really hard when everyone’s so busy! With it being the summer holidays, there’s much less of a rush, so there is more time for me and the kids to try out new recipes together and make the most of breakfast time.

“I absolutely love cooking and trying out new dishes that are quick, easy and that the whole family can get involved with. We love nutella and one heaped teaspoon (15g) is a simple and versatile topping to any recipe, but it also leaves us plenty of time for us as a family to enjoy our time together. I’ve teamed up with nutella to launch the ‘Happy Portion’ van, which will be spreading happiness and bringing families together through their nationwide tour.”

As part of the tour experience, nutella fans can choose from one of two delicious and balanced breakfasts. These include granola with vanilla flavoured Greek yoghurt and forest fruits; or buckwheat pancake skewers with strawberries and banana, both topped with a delicious touch of nutella1.

James Stewart, Marketing Director for nutella, Ferrero UK & Ireland, said: “We are always looking at ways to spread happiness and what better way than to provide a delicious nutella topped breakfast on us! There are so many different ways to elevate your breakfast with one heaped teaspoon of nutella, so we decided to get on the road with two tasty recipes for our fans try and all we are asking for in exchange for our delicious breakfasts is a smile.”

The nutella ‘Happy Portion’ van will tour the following locations:

London BOXPARK Shoreditch (Thursday 26th August, from 9am)

Birmingham Bullring (Friday 27th August, from 9am)

Manchester Spinningfields (Tuesday 31st August, from 9am)

Leeds Victoria (Wednesday 1st September, from 9am)

Chester Zoo (Thursday 2nd September, from 10am)