Lord Mayor’s Appeal goes digital for tomorrow’s City Giving Day


· As the City remains quiet, GoodBox has created an online experience to drive donations on City Giving Day through a series of charitable challenges, launched today by the Lord Mayor William Russell.

· GoodBox is the world’s first ‘one stop shop’ for charitable giving, helping charities thrive in a digital world through contactless and digital fundraising technology.

· Held annually, City Giving Day encourages City companies and employees to showcase their philanthropic activity and last year raised over £500,000.

Fintech startup GoodBox has today announced a partnership with The Lord Mayor’s Appeal, which sees the launch of a digital giving experience for City Giving Day 2020. The day brings together companies and employees across the City to raise vital funds for multiple causes including the four charities supported by The Lord Mayor’s Appeal whilst also celebrating the philanthropic and voluntary achievements of the City itself.

Since launching in 2014 City Giving Day has raised millions in donations, but this year they faced a new fundraising challenge. With the Square Mile remaining eerily quiet amid Covid concerns, many of their typical fundraising activities are not possible. Through their partnership with GoodBox, The Lord Mayor’s Appeal hopes to drive record engagement through their website despite a reduction in in-person fundraising, with engagement driven through a fist-of-a-kind digital experience.

Hosted on The Lord Mayor’s Appeal website, visitors are encouraged to nominate their colleagues to take part in up to 15 challenges, ranging from a 10km run to baking something red. Once the sponsor has chosen their nominee, they will provide encouragement in the form of sponsorship to the four supported charities.

The GoodBox offering includes a “Charity Calculator” which dynamically displays exactly the impact and difference that their donation will make to each of the four charities; Place2Be, OnSide Youth Zones and Samaritans, and The Duke of Edinburgh’s Award. In addition, it is Gift Aid enabled through digital intermediary Swiftaid, who GoodBox also partners with to automate Gift Aid across its network of contactless devices. This HMRC supported solution has the power to transform traditional Gift Aid processes.

City Giving Day takes place on Tuesday 22nd September 2020, but the challenges will be live for nomination and completion from Wednesday 9th September and will be launched by the Lord Mayor William Russell, who will kick things off by completing a challenge.