Most of our favourite charity shops have been closed for over two months now. As a result, the charities that raise money for vital causes in London and across the UK are suffering a dramatic drop in income.
There is around £30 billion worth of clothes sitting at the back of the UK’s wardrobes, unworn and unloved – and this is worse now than ever, as dresses, suits and party clothes are gathering dust in wardrobes with no sign of restaurants, clubs or bars opening any time soon.
So #LoveNotLandfill, alongside Crisis, Barnardo’s and Royal Trinity Hospice, is launching #LockdownDressup on Wednesday 20th May. We’re asking people to get out into the parks and supermarkets (whilst maintaining social distancing) wearing something eye-catching, beautiful or unusual. Those that are self-isolating can do it from their living rooms or gardens. They then donate £3 to their chosen charity and post a pic or video on their social media channels. Finally, they nominate three friends and/or family members to do the same – hopefully raising smiles as well as money for the causes that so desperately need it.
The celebrities and influencers that support Crisis, Barnardo’s and Royal Trinity Hospice will also be taking part to help raise money for their chosen charities. Once live, #LockdownDressup can be used by any charity to help raise funds – we want as many as possible to take part.
Barnardo’s Chief Executive Javed Khan: “Coronavirus is hitting the most vulnerable the hardest. But charities face a perfect storm, as our income is being decimated while demand for our vital services skyrockets. We’re hugely grateful to Love Not Landfill for this fantastic campaign, which will help Barnardo’s support the UK’s vulnerable children and young people, at a time when we’re needed most. I would encourage everyone to get involved.”