In the midst of Brexit Britain, Attest has carried out research to find out about consumer perception of British brands and products. Does a ‘Made in Britain’ label make a difference to consumer brand perception?
Attest, a brand intelligence and consumer insights platform, surveyed 2,000 British and 2,000 American people, and these are some of the findings:
3 in 4 people are more likely to buy a product with a ‘Made in Britain’ label
‘Quality’ is the most associated term with ‘Made in Britain’, followed by ‘stylish’, though 46% of people expect British-made products to be expensive
1 in 3 Americans admit they don’t know any British brands
However nearly 40% of Americans find ‘Made in Britain’ products ‘desirable’
39% of Brits feel more positively towards British brands and products post-Brexit
When asked to list their favourite British brands, Cadbury and M&S had the best brand perception for British participants, while Burberry came out on top as the favourite in the US.