Maltesers Dark to open pop-up bakery to encourage customers to feed their dark side


Maltesers has announced it will be opening a one-of-a-kind cake shop in London on 3rd August, to celebrate the recent launch of Maltesers Dark. Honesty Baked In is a bakery with a difference, serving free cakes that come hand piped with honest messages giving people the chance to get their cheeky thoughts off their chest.

Those looking to feed their dark side can choose from ten messages including “I watched the next episode without you”, “I’ve got the ick” and “I don’t want to see another photo of your wedding”. All of which have been chosen by the public as the things they’d most like to confess to someone. And, to top it off, the bespoke Maltesers Dark cake recipe has been created by 2021 Great British Bake-Off finalist Crystelle Pereira.

Speaking about the pop-up, Crystelle said: “So many people – including myself – use baking as a way to show love for someone, whether you’re making a cake for a friend, or making a dessert for a dinner party. I find the whole process so therapeutic and that’s why I love this campaign – it’s taking that very essence of showing emotions through baking but in an authentic and honest way. I’m already laughing at the thought of the messages that will be going on these cakes!

Located on Old Brompton Road, in the heart of London’s South Kensington, the first of its kind bakery will be open on the 3rd August from 12pm – 5pm, with all cakes being available to collect on the day.
Clare Moulder, Senior Brand manager from Maltesers said “Honesty Baked In is a chance for people to embrace their cheeky side and share how they really feel, all whilst softening the blow with some delicious cake. We can’t wait to see what people get off their chest once they feed their dark side!”
Honesty Baked In has been created to celebrate the launch of Maltesers Dark, the new innovation from Maltesers now available in the UK.

Maltesers Dark Presents: Honesty Baked In

Dates: Wednesday 3rd August
Timings: Open from 12 midday to 5pm for collection
Price: FREE
Address: 47 Old Brompton Road, South Kensington, SW7 3JP*
Nearest Tubes: South Kensington