McVitie’s Jaffa Cakes helps Georgia Toffolo be what she wants to be, as she transforms into the 5th member of ABBA


The ‘Dancing Queen’ of the Jungle, Georgia Toffolo has been transformed into the fifth member of iconic 70s pop group, ABBA, to live out her childhood dream of being part of the Swedish band, with help from McVitie’s Jaffa Cakes.

McVitie’s Jaffa Cakes gave the TV star the chance to see her musical dream come to life, as the ABBA superfan recreated four famous looks inspired by the band’s performances, to celebrate the launch of McVitie’s Jaffa Cakes new campaign which is aimed at inspiring people to ‘be what they want to be.’

The campaign, which includes a TV ad that sees McVitie’s Jaffa Cakes back on TV for the first time as a solo brand in 15 years, is inspired by the fact that the unconventional snack has made it as a cake in the biscuit aisle. It aims to encourage everyone to also reach for their dreams and be what they want to be too.

Georgia Toffolo, TV star, says: “I was so excited when McVitie’s Jaffa Cakes offered to help bring to life my dream of being the fifth member of Abba. I have absolutely loved them for as long as I can remember – everything from their style to their music and song writing, I’d dreamt of being able to sing on stage with them. I had so much fun trying to recreate some of their iconic looks, the shoot brought back fond memories of watching the four of them on stage together – they’ve helped me in many ways over the years!”

The ‘Chiquitita’ channelled her inner stardom, as she donned a bedazzled red crop and mini shorts inspired by the famous 1975 look, before slipping into a pair of black leather platform boots and a striking blue jumpsuit to pay tribute to the band’s victorious Eurovision performance in 1974.

In homage to the classic 1976 Mamma Mia vinyl cover, she dressed in white thigh high boots and the famous printed cat shift dress. Georgia also had some fun in the iconic pink love heart jumpsuit worn by Agnetha in the 70s.

Emma Stowers, Brand Director for McVitie’s at pladis UK&I, said: “We’re delighted that McVitie’s Jaffa Cakes helped Georgia live out her dream of being part of ABBA for a day. We hope that our new campaign will encourage people to follow their own ambitions too and be inspired by our unique snacks. If Jaffa Cakes can be a cake in the biscuit aisle, you can be whatever you want to be.”

McVitie’s Jaffa Cakes also polled 2,000 British adults to determine how Brits’ dreams and life goals are changing in 2021. The challenges of the past 12 months have encouraged many of us to re-evaluate our ambitions, with 46% admitting their life goals have significantly changed since last year. 35% of Brits agreed they now have a renewed drive to reach for their goals and be what they want to be.

Starting up a business from home (22%), being a part-time volunteer for a charity (15%) and becoming multi-lingual by learning a new language (13%) have been revealed as some of the top dreams and goals of Brits for the coming year.