Meet hotshot London tech guru Edward Relf


Edward Relf is the Co-founder and CEO of Laundrapp – a fast growing British tech business that’s revolutionising the laundry and dry cleaning industry worldwide with smart, on-demand, door-to-door technology.

For customers, Laundrapp gives them the power to do all their washing-on-the-go by simply outsourcing all their laundry or dry cleaning from their smartphone, put another way, we’ve turned the smartphone into a washing machine in your pocket!
Ed is a 38-year-old father of two from Bristol currently residing in London. He spends his free time with his family and exercising his passion for fast cars and gaming. 

These interests help Ed carve out his early career as CMO / CCO of Mind Candy, the UK-based games studio behind Moshi Monsters.

We had a brief chat with him:

How did the idea come about?

ER: Like all great ideas, we came up with the concept over cod & chips, literally! We knew there was an opportunity to bring smart digital technology to the laundry industry, however, we needed to conclude our research and insight until we landed on the on-demand model that is Laundrapp today.

What are your growth/expansion plans and how do you plan on doing this?

ER: In the UK, Laundrapp’s service is available in 100 towns and cities. It has been downloaded over 1/4 million times since launch and is one of the UK’s fastest growing on-demand tech businesses. By licensing our ‘Powered by Laundrapp’ platform to major entrepreneurs and laundry franchises in other countries we’re able to scale extremely quickly internationally.