Molly Goddard Designs the London Fashion Week Festival Limited EditionTote Bag


The British Fashion Council is delighted to announce that acclaimed British designer, Molly Goddard, winner of the 2018 BFC/Vogue Designer Fashion Fund, has been commissioned to design this season’s London Fashion Week Festival limited edition tote bag.

Molly Goddard specialises in traditional hand-craft techniques such as hand pleating, smocking and crocheting. Her work touches upon themes of special occasions, nostalgia and coming of age, often taking inspiration from party dressing and Sunday best. The techniques that she utilises serve to create clothes that are both delicate and fragile, but the character she designs for conflicts with the beauty of her technique, bringing a clumsy and charming awkwardness to her silhouettes and fabric combinations.

This season London Fashion Week Festival consumers will get a unique piece of backstage history with the tote bag. Molly Goddard said: “This is the print we used for our last show’s crew T-shirts. They are always really special as they celebrate all the work everyone puts into the show and we wanted to share this!”