More than 700,000 homes in Britain switched to renewable electricity overnight

*** FREE FOR EDITORIAL USE *** First Utility rebrands as Shell Energy and flicked the switch to change more than 700,000 energy customers to 100% renewable electricity overnight.
Shell today rebranded First Utility as Shell Energy* and confirmed that it has switched all of its British residential customers to 100% renewable electricity. Renewable electricity will now be offered as standard to all existing and new customers, along with discounts at Shell service stations across Great Britain.
Shell Energy Retail Ltd will be rolling out a range of smart home technology offers throughout the year, starting with smart thermostats and home electric vehicle charging from today.
The brand change comes a year after Shell acquired First Utility, one of the largest challenger energy suppliers in Great Britain.
An Ipsos Mori survey of UK household electricity bill payers shows that almost 60% want to power their homes with electricity from renewable energy sources, something Shell Energy will now offer as standard.
“We are building on the disruptive nature of First Utility to give customers something better. We know that renewable electricity is important to them and we are delivering that, while ensuring good value and rewarding loyalty,” Colin Crooks, CEO of Shell Energy Retail Ltd, said.
“We want to attract customers with fair pricing, strong customer service and innovative offers that set us apart from anything available today. Later this year, we’ll be announcing a string of exciting services that offer greater convenience to householders and help make homes more efficient.”