BOUTIQUE consumer PR firm Munch has been appointed by technology companygweek to launch its speech intelligence app to the UK consumer market following a competitive pitch between five agencies. The app uses machine learning, plus face and voice recognition, and is one of the leading tools of its kind in the corporate world.
Munch will deliver a fully immersive and creative national and regional campaign later this year, supported by an ongoing press office retainer, to take gweek out of blue chip companies and into the hands of everyday consumers. The company’s brief was to deliver thought-provoking engaging content in the consumer, tech and mainstream media spaces designed to make gweek relevant and appealing to the masses. The growing London agency has had a successful 2018 so far and has recently been shortlisted for six PR awards including three for best new agency at the PRmoment, PRCA Dare and the EMEA SABRE awards.
Commenting on the newly appointed agency Matt Moore, chief marketing officer at gweek, said: “We were looking for an agency that really understood that gweek was about so much more than simply voice confidence, and a team who were ready to deliver creative content that would build an emotional connection between the technology and its uses. Munch not only have the drive and passion we were looking for, but the innovative ideas. We are looking forward to people speaking gweek.”
Celebrating the agency’s account win Lizzie Earl, founder and director of Munch, said: “This technology is outstanding. We really believe in the app and are looking forward to working with Matt, founder James Bryce and the rest of the gweek team to show the nation the powerful ‘tool’ they can train and harness for impact – their voice. It’s an exciting project and one that’s perfectly suited to our results-driven approach which is cementing us as the go-to agency for brands and businesses that want consumers to ‘do something’ online – be that swipe, vote, click, stream or download.”