National #PelvicFloorChallenge campaign aims to tackle health taboo


Incontinence and postnatal body issues are major health concerns for women, costing the NHS up to £233 million per year. They harm women’s dignity, have a huge impact on mental health, and ruin lives for years. However, many women aren’t aware that this misery is avoidable. A new study by MUTU System* shows that these conditions can be improved by women in their own homes, without expensive medical intervention.

As a result, MUTU System has launched a national 30 day #PelvicFloorChallenge campaign from 24th January to encourage women to improve their pelvic floor and open up discussions about postnatal body issues.

50% of women will suffer from incontinence at some point in their adult lives. For a woman who develops postnatal incontinence in her 30s, this could mean 50 years of bladder weakness.

Contrary to popular belief, this is not an ‘old woman’s problem’. Almost 1 in 4 women between the ages of 18 and 44 experience incontinence. 37% of women have wet themselves at work within the last month. Of those, 21% wet themselves weekly and almost 1 in 10 daily while at work8.

Designed to combat this and raise awareness of the issue of bladder weakness, the 30 day #PelvicFloorChallenge encourages women around the UK to put six minutes aside each day to start to heal their pelvic floor by following a free to use, step-by-step video guide.

To find out more and discover MUTU System’s simple and easy pelvic floor exercise tutorial visit