Penguin Classics Launching Pop-Up Shop in London


On 25 March 2019, Penguin Classics is launching Happy Reading, its first ever pop-up bookshop in Shoreditch to celebrate reading for pleasure and the special books that impact our lives.

Showcasing the range and diversity of world literature, the space will display a single copy of each of the 1,257 books in the world-renowned Penguin Classics list. Happy Reading is both a shop and a cultural space for readers to explore, discuss and challenge the literary canon.

During the evenings, the space will host a range of events and workshops. Confirmed events include a Mother’s Day candle making workshop with Literati & Light, a panel discussion on happiness in partnership with Refinery29 and an event focussing on women in the canon with Penguin Live.

Tickets can be bought from the Penguin Live website.

Sam Voulters, Brand Director for Penguin Classics, says:
“In 2019, we will be celebrating the concept of reading Classics for pleasure – Happy Reading – through a major outdoor campaign looking at the individual books that have changed readers’ lives. Happy Reading: The Penguin Classics pop-up shop is a physical manifestation of this message, bringing together diverse voices to explore, discuss and challenge the idea that these are books to love, not just to study.”