Primark has today announced it will open the doors to an exciting pop-up store at 10am on February 18th to mark the launch of its brand-new Wellness collection. The pop-up store will be located at BOXPARK Shoreditch, the world’s first pop-up shopping and dining destination in East London, constructed entirely out of refitted shipping containers.
The 1,500 sq ft pop-up store, which is Primark’s first, will enable customers to have an exclusive preview of Primark’s Wellness collection which features over 75 products across womenswear, menswear, homeware and skincare.
The Wellness collection has been launched under our Primark Cares initiative, our commitment to being a responsible retailer and offering more products made using more environmentally friendly materials to our customers. All the products in the collection are made using either organic cotton, recycled materials, or sustainable materials, or encourage shoppers to put their personal wellbeing first through comfort, rest, and reflection.
The design of the fit-out reflects the guiding principles of the Wellness collection and uses wooden fixtures and cardboard hangers made from sustainable wood sources, as well as recyclable display panels.
The Primark Presents…Wellness pop-up will be open at BOXPARK Shoreditch until March 8th and from the end of February, customers will be able to find a dedicated Wellness hub stocking the full collection in 11 Primark stores across the UK and ROI, including Oxford Street East and Birmingham. Selected parts of the collection will also be available in over 200 stores across Europe and the US.