Quella, the British brand redefining the modern hybrid bicycle, is proud
to announce the opening of its first ever retail store at BOXPARK Shoreditch. The
launch marks a major milestone for the company, which has grown from a small
Cambridge workshop into one of the UK’s most exciting disruptors in the commuter
cycling space.
With London cited as the most congested city globally, the appetite for efficient, reliable and stylish commuting options has never been stronger. In fact, cycling journeys in London have increased by 43% over the past six years to 1.5 million a day.
The new BOXPARK Shoreditch hub will serve as a flagship destination where customers
can test-ride bikes, explore the full Quella range, buy accessories, and access repairs
and servicing. The store will offer free in-store bike builds, MOT checks (£39), general
servicing (£75), premium servicing (£160 with 30% off components), and repairs starting
from £15.
To celebrate the opening, shoppers will receive £50 off any bike purchased in store
throughout the first month, along with a free helmet. Quella will also be running a
competition from 16th April to 5th May, giving anyone who visits the store during this
period the chance to be entered into a draw to win a Limited-Edition Shoreditch bike.
Runner-up prizes will include a helmet, Quella merchandise, and complimentary bike
servicing.
Quella, the British brand redefining the modern hybrid bicycle, is proud
to announce the opening of its first ever retail store at BOXPARK Shoreditch. The
launch marks a major milestone for the company, which has grown from a small
Cambridge workshop into one of the UK’s most exciting disruptors in the commuter
cycling space.
With London cited as the most congested city globally, the appetite for efficient, reliable
and stylish commuting options has never been stronger. In fact, cycling journeys in
London have increased by 43% over the past six years to 1.5 million a day.
The new BOXPARK Shoreditch hub will serve as a flagship destination where customers
can test-ride bikes, explore the full Quella range, buy accessories, and access repairs
and servicing. The store will offer free in-store bike builds, MOT checks (£39), general
servicing (£75), premium servicing (£160 with 30% off components), and repairs starting
from £15.
To celebrate the opening, shoppers will receive £50 off any bike purchased in store
throughout the first month, along with a free helmet. Quella will also be running a
competition from 16th April to 5th May, giving anyone who visits the store during this
period the chance to be entered into a draw to win a Limited-Edition Shoreditch bike.
Runner-up prizes will include a helmet, Quella merchandise, and complimentary bike
servicing.
“Quella is built to make commuting by bike simple and enjoyable. Our bikes are
designed for riders navigating busy city streets on their daily journey to work. They’re
comfortable, practical, and don’t require lycra, just hop on and go. With single speed,
geared (hybrid), and electric bikes available, there’s something for every commuter.
Starting from just £499, Quella offers exceptional value for modern commuters and
looks great doing it. ” says Joshua Hale, General Manager of Quella.
On the new Quella BOXPARK store, Ezinné Egbochue, Trader Acquisition Manager for
BOXPARK says, “Quella’s arrival at BOXPARK Shoreditch brings a fresh burst of creativity
and craftsmanship to the neighbourhood. Shoreditch has long been a hub for design led
thinking, independent makers and bold, urban style – and Quella fits seamlessly into
that spirit. Their beautifully engineered bikes and commitment to sustainable, design
focused travel make them a natural addition to our community of forward-thinking
brands. We’re excited to welcome a concept that not only further bolsters our retail mix
but also reflects the energy, individuality and innovation that define Shoreditch.”
